So you’ve decided to be your own self and set up your business. Congratulations on becoming an entrepreneur! Now if you want to make it in the world of business, you need to have a good direction for it. To do that, you need to set specific goals. 

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But where do you start? Let’s first look at how you should set goals and some examples to get you on the right track. 


Advice On Setting Goals 

Before we delve into the goals you can set for your business, let’s take a look at what you need to consider when goal-setting. It isn’t as easy as some people think but there is a mnemonic that can help you get on the right track. Just remember SMART. 

  • Specific– Don’t set goals that are vague and abstract. 
  • Measurable– There needs to be a way that you can measure your goal to see if you’ve already reached it.  
  • Attainable– Be realistic when achieving goals. You’ll only beat yourself up over failing to reach an unrealistic target. 
  • Relevant– The goal should help your business and fit your business model. 
  • Time-Based– There has to be a time limit to your goals. Otherwise, you’ll end up putting them off over and over. 

Now that you have criteria for setting goals, here are some targets you can try to make this year: 


Set Up A Website 


In today’s world, you’d be considered behind the competition if you don’t have an online presence. So many people are now shopping through the internet and are exposed to online marketing. Because of this, it’s a basic need for your business to have its website. 

It’s easier to do today given that there are several platforms you can use. Find yourself a capable web designer who can set up an informative and easy-to-use website. That means both you and your customers should be able to navigate around easily. Remember to include important details such as the business’ contact information, the range of products, store location, and business hours. 


Utilize Social Media For Marketing 

While we’re on the topic of online presence, social media isn’t just for keeping in touch with friends anymore. Twitter, Instagram, and Facebook turn into platforms for marketing. So many people spend hours on these websites, and your business can benefit significantly from online exposure. 

You’re also likely to hear back from your customers here. Facebook business pages allow people to leave ratings and feedback. This way, you can get information straight from your customers. Facebook has also set up several other features for businesses such as providing a space for product details and prices. 


Create Incentives And Perks For Employees 

When people focus all their attention on the interest of their customers, they tend to forget the life and blood of their business: their employees. As important as customers are, there’s no reason to treat your people poorly. That’s why it’s important to involve them in your business. 


Small things can mean a lot to these people. Develop a system of recognition for excellent performance such as rewarding employees of the month. Set up a relaxing break room complete with food and games. Have a scheduled day for company activities and team-building every couple of months. Allow them some flexibility and control over their schedules. You’ll find that the business will perform better when your employees feel valued. 


Add To Your Product Line 

Once you have established yourself to some degree, you can start playing around with your product line or range of services. Find out what your customers like and don’t like. Replace products that aren’t selling well with something new. 

Many businesses tend to stick with what they’re familiar with. While it’s essential to keep bestsellers and customer favorites, it’s always good to have something new to catch people’s attention. Expand your line by experimenting with new recipes or bringing in new but related products to your store. 




So there you have it. These are just 4 goals to get you started. Remember to make use of your SMART criteria when setting up these goals as well as other targets you want to reach. Along with your passion and hard work, we’re sure you’ve got what it takes for your business to take off. 



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